© 2020 by Natalia Braun, Why: coaching & more

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Journalism, Research & Co.

Investigation & analysis, publications, journalistic & scientific research, social media


  • Research in the area of (critical) health psychology, dance and embodiment, qualitative research. 

  • Freelance journalist since the 90-ies; investigative & analytical journalist, reporter in various international print & online media & broadcasting. Topic areas include international relations, politics, business, science, organisational behaviour, applied psychology, education, culture, social criticism.

  • Recent publications can be accessed here.

  • Examples of the earlier engagement with mass media are summarised in the archive

  • Two years of experience in engineering innovation industry in Switzerland: initiation and development of an innovation hub for new mobility solutions; organisational research & development during a major transformation; talent assessment & development. 

  • Seven years of experience in HR & communications in Life Science industry, both HQ and manufacturing, in Switzerland: responsible for HR, internal & external communications, media representative; change, transformation & rebranding projects. 

  • Two years of experience in banking in international M&A: change & communications in post-merger projects; business intelligence.

  • Eight years of experience in PR & marketing: NGO's, education & IT, i.e. PR internship with the United Nations in Germany, development of voluntary blood donation for Ukraine with the International Federation of Blood Donation Organisations; VP of European Mentoring and Coaching Council (EMCC) Switzerland responsible for PR and marketing, development of EMCC new online presence; initiation and implementation of a new training programme of a worldwide renowned coach training organisation Academy of Executive Coaching in Switzerland.


Rates upon agreement.